Missed appointments cost health systems a significant amount of revenue and clinical capacity every year, and a large share of those no-shows come down to something as simple as a patient forgetting. SMS reminders solve that problem more reliably than phone calls or portal notifications, but healthcare is one of the few industries where sending […]
Every SMS integration project eventually runs into the same fork in the road, connect over SMPP or connect over an HTTP API. The two protocols move the same message types, but they are built on fundamentally different session models, and choosing the wrong one for a given traffic profile shows up later as throughput problems, […]
For mobile network operators, lost SMS revenue rarely shows up as a single dramatic event. It shows up quietly, as traffic that enters the network through channels the operator never authorized, sender IDs that get reused across campaigns they never approved, and interconnect fees that simply never get collected. This is exactly the gap an […]
