Services translate to revenues in the telecom world. The more you offer, and the better it is, the more revenues you can generate as a telecom operator who serves enterprise-level accounts. This is especially true in the matter of enterprise messaging. Messaging can be the single-channel SMS method available to all telecom subscribers. Then there is the CPaaS-based enterprise messaging platform from providers like Enabld. Such a white-label enterprise message platform for telecom operators proves to be a goldmine in more ways than one. Here are 10 features of world-class enterprise message platforms for telecom operators that win and retain enterprise accounts.
Table of Contents
- Customizable features
- Two Factor Authentication (2FA)
- Bulk long SMS
- Pay as You Go
- Seamless integration between OTT channels
- Flawless, error-free, bug-free, quick operation
- Easy integration into the enterprise’s existing setup
- High-security messaging
- Cloud Numbers
- Total control
- Conclusion
1. Customizable features
SMS, or text messaging, including rich text as well as messaging through other channels based on the CPaaS platform, allows extreme customization for telecom operators as well as their enterprise clients.
-Capability to set rates and limits for telecom operators
-Personalization of messages based on contact fields, scheduling, splitting into batches, and bundled transmission for enterprise accounts
-2-way SMS with numbers or short codes and a number masking facility
-Assign a name to a campaign and populate a phone database with numbers.
-Use templated messages or custom-created messages.
2. Two Factor Authentication (2FA)
Banks, ecommerce sites, cabs-for-hire, insurance, and healthcare service providers rely on two-factor authentication for verification and secure transactions. Telecom operators who offer this facility to enterprise accounts in any of these categories already gain trust and loyalty. This facility works alongside notifications confirming completion of transactions. Couple this with the in-built feature of data recording into the CRM, and you have enterprises thanking telecom operators for providing this secure facility that enhances their business reputation. Add to this the facility to gather phone intelligence, mobile user authentication, and location, as well as APIs for mobile payments that allow one-click payments, among other features, and you can see how powerful and safe this system is for enterprise use. Enabled’s CPaaS includes these secure transaction features in their enterprise messaging solutions.
3. Bulk long SMS
Recipients appreciate receiving personalized long-form text messages that transcend the 160-character limit. Couple this with the facility of Enabld’s multi-language capability, and you have enterprises making more frequent use of bulk SMS to enhance customer relationships. At the same time, the HLR lookup checks for inactive numbers in the database, which translates to avoidance of wasteful spends on messages. Concatenate long SMS with rich communication technologies that permit the transmission of images, videos, cards, and files in an interactive way, and you have a win-win situation.
4. Pay as You Go
CPaaS, by its very nature, is a pay-as-you-go platform available for telecom operators to offer to their enterprise clients. The operators too can offer a similar pay-as-you-go model to enterprise accounts, which allows for flexibility and scalability with concurrent, recurring costs. Telecom operators incur no upfront costs, collect payments from enterprise clients, and pass on the payment minus their profit. More important is that this feature helps enterprise clients to grow their business and improve customer engagement metrics and they will thank the telecom operator for making life a bit easier.
5. Seamless integration between OTT channels
These days, it is the norm rather than an exception for customers to initiate communication through one channel, take it further on another, and conclude it on a third. Smooth harmonization and integration of all such channels like WhatsApp, SMS, Telegram, Signal, Viber, email, and Facebook Messenger through a single dashboard makes life easy for enterprises, and they, in turn, will love the ease of use of this messaging feature of telecom CPaaS from Enabld. It goes a step further by keeping track of all such conversations on a single topic across various channels, linking it to a customer’s account and maintaining CRM records. Data can then be analyzed, reports generated, and insights generated for action that leads to growth and improvement.
6. Flawless, error-free, bug-free, quick operation
Everything must work right off the bat and must be error-free and bug-free. Enterprises, for instance, cannot tolerate SMS not being transmitted or transmitted late (virtually indispensable in the case of OTP and 2FA), broken links between channels, data that cannot be tracked, or logjams when sending bulk SMS. A market-proven, time-tested CPaaS platform is your guarantee of flawless operation regardless of the reach or size.
7. Easy integration into the enterprise’s existing setup
Telecom operators can offer the best CPaaS enterprise messaging platform to their enterprise clients, and such clients may be willing to go for it. Whether they continue to use it and scale up operations depends on the enterprise messaging platform’s integration into the client’s existing software setup and ease of use. Employees, as matters stand, are busy and may not have the technical capability, time, or patience to figure out how things work. In a word, the software should be so well designed and integrated into the enterprise setup that users should find it intuitive and a joy to use. This engenders loyalty and continuing use rather than dumping it after a month or two. Enabld’s worry-free, smooth integration into existing telco setups and also APIs for integration into their client’s setup translates to extreme customer satisfaction.
8. High-security messaging
A CPaaS business messaging and communication platform is virtually worthless unless it complies with standards like HIPAA, CCPA, GDPR, ISO 27001, and PCI DSS. GDPR is necessary in the EU, HIPAA is a must for the healthcare industry, and PCI-DSS is for financial transactions. If you offer a messaging platform with these features, your clients will grab it, no questions asked. This is but one aspect. The messaging platform will become your client’s preferred mode of communication if it has anti-spamming, anti-flooding, anti-spoofing, and anti-faking features. Enabld’s platform offers not only these but also SMS firewall, signaling and data inspection, and advanced traffic analysis.
9. Cloud Numbers
Enterprises can have international operations and serve international clients for which the facility of a virtual number proves to be a boon. Telecom operators using Enabld’s CPaaS get access to provisioning the virtual number purchase process, assigning numbers and SIP trunks, and routing voice and SMS traffic.
10. Total control
Enablds CPaaS messaging solution allows telecom operators full control over virtually all layers, such as intelligent routing, multi-currency billing, multi-language support, intelligent least cost routing, data, analytics, customization of rates, packages and billing, and failover. With a white-label CPaaS at their disposal, telecom operators can set up and operationalize client accounts in minutes while adhering to carrier-grade parameters for A2P SMS, 2FA, traffic, and scalability. Enterprise clients never face a glitch and, therefore, never know just how much effort has gone into putting in place one of the smoothest and most reliable CPaaS out there.
Conclusion
Telecom operators aim to increase revenues with the adoption of digital communication services built on Enabld CPaaS. The quality of service is only as good as the CPaaS and its provider. Choose a trusted and reliable provider with a market-proven package, and you, as a telecom operator, will have happy enterprise clients who will then be only too happy to give positive reviews and recommend you to others.
