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Transactional SMS marketing is a powerful tool for businesses looking to grow their customer base and increase sales. Unlike promotional SMS marketing, which is designed to entice customers with discounts and special offers, transactional SMS marketing is focused on providing valuable information to customers, such as order confirmations, shipping notifications, and appointment reminders. Nowadays, it’s […]

Each CSPs digital transformation path is unique and is often influenced by factors such as competition, business priorities, existing support infrastructure, and operating regions. Achieving digital transformation ambitions is no easy task: CSPs must remove and rebuild their current legacy solutions and then make significant changes to them (the BSS stack) to make it happen. […]

Improvements in connectivity and the growth of the digital economy have forced the telecoms industry to adjust dramatically.Declining voice revenue, increasing competition, and the ever-growing consumer demand for access to data services have produced a climate which has required telcos to move on from offering only legacy services. This move is a profitable one: a McKinsey […]