SS7 powers the world of messaging communications since it permits transmission of telecom signals over IP networks. While it replaces older TDM, it also ensures continuity with legacy telecom nodes and assures high-speed data delivery. SS7 is at the core of carrier-grade SMS gateways, with its Mobile Application Part used to route, authenticate, and deliver SMS. SS7 also does the work of translating income IP messages into SS& signals, querying the HLR, and delivering text to the carrier’s short message service center anywhere in the world. SS7 is also responsible for real-time routing data and for reducing latency, which is critical in uses like 2FA. It also does more by way of screening for spamming and fake signaling threats. These and other components of the wholesale, carrier-grade SMS gateway platform allow transmission of millions of text messages across the world. However, legacy SMS gateways work according to a set of pre-defined rules and thus face issues related to routing, delivery, speed, and volumes. However, these pain points are a thing of the past when the wholesale SMS gateway, along with the underlying telecom-grade SMS delivery gateway, acquires a layer of artificial intelligence.

Table of Contents

• AI gives wholesale SMS gateways the “smarts”
• Does this AI transformation motivate customers to make more use of SMS?
• Does the AI SMS gateway open up more entrepreneurial business opportunities?
• Conclusion

AI gives wholesale SMS gateways the “smarts”

Layering AI on to wholesale SMS gateway functionalities works wonders and changes the way telecom messaging is being used.

Features	AI transformation
Least Cost Routing	Traditional gateways feature least-cost routing that relies on a set of defined rules. AI LCR does things on the fly, like estimating network latency; analyzing delivery rates, traffic shifts, and carrier costs; and finding available open channels with the least traffic. Delivery success goes up, and costs reduce.
Fraud and spam	Traditional systems used rules and firewalls that were easy to tunnel through or to find a workaround for. AI algorithms now spot SMS flooding, spoofing, or gray routing and block such numbers.
Personalization	Non-AI models had limited options for personalization as defined in the programming. Algorithm-based personalization analyzes customer history, engagement patterns, responses, and behavior to tailor messages and transmit when a recipient is most likely to read and respond.
One-way to two-way	One of the finest outcomes of AI integration is that one-way messages now turn into interactive two-way conversations. This means businesses and professionals are more likely to use such messages, and recipients are more likely to read and respond.
Predictive analysis	One of the best outcomes for telecom operators and communication service providers is that AI inclusion leads to predictive analysis of vital factors like peak traffic times or transmission of bulk messages, which can then be split into convenient lots and transmitted when capacity is freed up or is available on carriers. This spreads the load evenly over time and avoids congestion and delivery failures.
Intelligent failover mitigation	Should a mobile operator be unavailable, then messages are put in a queue. AI inclusion means algorithms identify such failure points or excessive loads, thereby avoiding outages and automatically rerouting traffic through other carriers.

Does this AI transformation motivate customers to make more use of SMS?

At one time using SMS was a pain since you have to use your feature phone with multiple key presses to set up a message. Now, in this era of AI-powered, SS7-powered, software-based smart SMS, using this messaging channel can be a joy for the sender and, due to interactive features, a joy for the recipient. For example, an individual receives an SMS with an option to respond to grab an offer. This encourages higher open rates and click-through rates. That is just one benefit.

Enterprise-level users can do much more with AI automation features in the SMS gateway.

• They can design and draft highly personalized, compelling short messages that will evoke guaranteed responses to offers.
• Such personalized messages can then be automatically scheduled to go out at chosen times to selected targets in selected regions, all of which decisions are AI-decided.
• They can be assured that OTPs are delivered and 2FA succeeds. Sensitive information can be exchanged since security is absolutely guaranteed in the SMS wholesale gateway operations. AI least cost routing reduces costs and managed localized numbering laws, which encourages enterprise users to use SMS for global messaging.

AI SMS gateway opens up more entrepreneurial business opportunities

It certainly does. A slew of business opportunities has sprung up in the SMS-sphere with the global reach feature of the SMS gateway thanks to AI and the CPaaS platform. Telcos and communication service providers can specifically motivate entrepreneurs to set up secure SMS services in their regions under their brand, as a subset of the telco’s white-label CPaaS platform offered by Enabld. Unemployment across the world is at an all-time high. Not everyone can start a business due to financial constraints, but the beauty of this CPaaS platform is that you can start a small business without any investment, encourage your potential customers to sign up since they do not have to invest upfront, and start revenue generation from day one. As for complaints and issues, forget them. The AI-refined SMS Gateway is virtually bug-free and free of operational glitches. As they say, it works like a charm and does it smartly.

Conclusion

Intelligent routing has become smarter and works dynamically thanks to the inclusion of AI algorithms, and a number of operations can be automated for smoother, faster SMS delivery. Without AI inclusion, it is doubtful if an SS7-powered carrier-grade SMS gateway would be able to meet expectations. Enabld’s smart SMS gateway on its CPaaS hardly makes its presence felt since it works in a well-oiled fashion in the background, but clients and users surely can feel the difference and transform their business. A call to Enabld is all you need to get started on this high road to accelerated growth.