Ask five vendors to explain CPaaS vs UCaaS and you will likely get five slightly different answers, mostly because each one is describing the piece of the market they sell into. That confusion costs enterprise buyers real time during procurement, since choosing the wrong model usually means re-platforming within a year or two once the […]
For mobile network operators, lost SMS revenue rarely shows up as a single dramatic event. It shows up quietly, as traffic that enters the network through channels the operator never authorized, sender IDs that get reused across campaigns they never approved, and interconnect fees that simply never get collected. This is exactly the gap an […]
Today, telecom operators and Communication Service Providers (CSPs) are looking for new revenue opportunities beyond traditional voice and data services. One of the fastest growing opportunities is offering CPaaS under their own brand. At the same time, enterprises continue using CPaaS to power customer communications, from one time passwords to appointment reminders to WhatsApp order […]
For mobile network operators and communication service providers evaluating messaging infrastructure, the question is rarely whether they need an SMS gateway. It is whether the gateway they choose can actually handle carrier scale traffic, integrate cleanly with SS7 and SMPP, and stay reliable when volumes spike. Understanding how does SMS gateway work at the architecture […]
It is estimated that about 600 telecom operators around the world currently use CPaaS platforms. It is also a trend for telcos to acquire existing CPaaS providers. The CPaaS business is expected to exceed US$47 billion by 2030. Growth rates are encouraging, with Rich Communication Services expected to grow at 14.98%, messaging APIs at 14.67%, […]
Telecom carriers offer vanilla communication like voice, MMS, and SMS. CPaaS, or Communication Platform as a Service, transforms a plain dish into a full-fledged menu covering rich communication services like WhatsApp and similar messaging platforms like Viber, WeChat, and Telegram, as well as video, documents, large audio files, and high-resolution photos with end-to-end encryption. What […]
CPaaS works in different ways in conjunction with telcos or communication service providers. One model follows the path in which CPaaS providers offer services directly to clients while accessing a telco’s backend infrastructure. Obviously, telcos cannot hope to gain brand recognition. The other model is CPaaS-enabled services in which the CPaaS providers offer the cloud […]
This post demystifies how the CPaaS enablement ecosystem works. Learn more about the CPaaS structure, the interface of the CPaaS with telcos, layers, partners, and revenue flows. As a matter of fact, there are two business or operational models in which CPaaS interfaces with telcos and clients. One is the direct model, or the “pure […]
A Communication Service Provider (CSP) is defined as an entity that offers voice and data transmission services, either with its own telecom infrastructure or by using a third-party telecom company’s infrastructure. Internet service providers (ISPs), satellite TV, and cloud software companies could also be categorized and termed as being communication service providers. In fact, a […]
SS7 powers the world of messaging communications since it permits transmission of telecom signals over IP networks. While it replaces older TDM, it also ensures continuity with legacy telecom nodes and assures high-speed data delivery. SS7 is at the core of carrier-grade SMS gateways, with its Mobile Application Part used to route, authenticate, and deliver […]
